China's new gaming rules can be 'worse' for smaller developers: Report

China's National Press and Publication Administration recently proposed new gaming rules that would prohibit companies from incentivising daily sign-ins for games and other revenue-generating practices. Stock values of Chinese gaming giants Tencent, NetEase, and Bilibili have gone down since the announcement. According to a report by UBS, China's proposed gaming rules are expected to hit smaller developers more than large ones and may also reduce overall online advertising revenue in the gaming industry.

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